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Plans to keep London moving during the 2012 Games published
29 Jul 2010Plans to ensure that athletes and officials can get to their venues on time, while helping to keep London moving during the London 2012 Games have been published today.
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LONDON (AP)—Olympic organizers will install designated routes on 2.5 percent
of London’s roads to help athletes, officials and dignitaries get around the
congested city during the 2012 Games.
A total of 105 miles of roads will be designated an Olympic Route Network.
Traffic signals will be adjusted and roadwork suspended to speed passage from
central London to the Olympic Park in the east of the city and other venues,
including Wembley Stadium.
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By STUART CONDIE AP Sports Writer
LONDON(AP)—Olympic organizers will install designated routes on 2.5 percent of London’s roads to help athletes, officials and dignitaries get around the congested city during the 2012 Games.
A total of 105 miles of roads will be designated an Olympic Route Network. Traffic signals will be adjusted and roadwork suspended to speed passage from central London to the Olympic Park in the east of the city and other venues, including Wembley Stadium.
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COLORADO SPRINGS, Colo. (AP)—With the economy spiraling downward and sponsors
running away faster than Usain Bolt, the Olympics needed money.
Big money.
And fast.
So, leaders of Olympic organizations started thinking outside the box,
peddling their famous rings to new companies, selling multimillion-dollar
sponsorship deals to pretty much anyone willing to pay the price.
In the past few weeks, the International and U.S. Olympic committees have
announced a flurry of deals—a long-awaited sign that big-money sponsors are
returning to the rings. The deals, however, have made for some strange
bedfellows—a handful of partnerships that, at first blush, don’t look like
natural fits:
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By EDDIE PELLS AP National Writer
COLORADO SPRINGS, Colo.(AP)—With the economy spiraling downward and sponsors running away faster than Usain Bolt, the Olympics needed money.
Big money.
And fast.
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(Center) Nawal El Moutawakel chairing the Rio 2106 evaluation visit (L to R) Craig Reedie, Jacqueline Barrett, Nawal El Moutawakel and Gilbert Felli / Rio 2016
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International Inspiration programme reaches six million young people worldwide
29 Jul 2010Three of Britain’s most celebrated Olympians – Sebastian Coe, Dame Kelly Holmes, and Sir Steve Redgrave –today visited a New Delhi school participating in the London 2012 International Inspiration programme, which has now taken sport to over six million young people in challenging situations worldwide.
The International Inspiration programme is based on the London 2012 vision of using the inspirational power of the Olympic and Paralympic Games to connect more young people with sport around the world. 13 countries are already part of International Inspiration and the programme is on target to reach 12 million young people in 20 countries by 2012.
Seb Coe, Chair of the London 2012 Organising Committee, said: ‘International Inspiration –the programme we committed to in Singapore in 2005 when we presented to the IOC and were awarded the right to host the 2012 Games, is an inspiring reality, and is leaving a truly global legacy from the 2012 Games.’
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Paula Radcliffe and Dennie Phelps / GettyImages
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By STEPHEN WILSON AP Sports Writer
LONDON(AP)—The world’s largest consumer products company signed on as a global Olympic sponsor Wednesday, the second multi-million-dollar marketing deal this month for the International Olympic Committee.
IOC president Jacques Rogge unveiled the 10-year agreement with American-based giant Procter & Gamble Co. at a news conference in London.
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THE NEIL WILSON COLUMN / An exclusive, authoritative series from Sports Features Communications
LONDON, Jul 27: Seated alongside UK Athletics’ chief coach Charles van Commenee, sprinter Dwain Chambers, the IAAF world indoor 60 metres champion, was paraded before the world’s media by UK Athletics in Barcelona this week as one of their prospective medallists at the European championships.
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