COLORADO SPRINGS, Colo. (AP)—With the economy spiraling downward and sponsors
running away faster than Usain Bolt, the Olympics needed money.
Big money.
And fast.
So, leaders of Olympic organizations started thinking outside the box,
peddling their famous rings to new companies, selling multimillion-dollar
sponsorship deals to pretty much anyone willing to pay the price.
In the past few weeks, the International and U.S. Olympic committees have
announced a flurry of deals—a long-awaited sign that big-money sponsors are
returning to the rings. The deals, however, have made for some strange
bedfellows—a handful of partnerships that, at first blush, don’t look like
natural fits:
read more... » Tags:
Beijing,
chemistry company,
Colo.,
COLORADO SPRINGS,
company,
deal,
Dick Pound,
Dow,
England,
german automaker,
Gulf Coast,
international olympic committee,
Kevin Lane,
Lisa Baird,
London,
money,
olympic organizations,
Simon Chadwick,
sponsorship,
strange bedfellows,
U.S.,
U.S. Olympic,
USOC
By EDDIE PELLS AP National Writer
COLORADO SPRINGS, Colo.(AP)—With the economy spiraling downward and sponsors running away faster than Usain Bolt, the Olympics needed money.
Big money.
And fast.
read more... » Tags:
ap national writer,
Beijing,
chemistry company,
Colo.,
COLORADO SPRINGS,
company,
deal,
Dick Pound,
Dow,
eddie pells,
England,
german automaker,
Gulf Coast,
international olympic committee,
Kevin Lane,
Lisa Baird,
London,
money,
Simon Chadwick,
sponsorship,
U.S.,
U.S. Olympic,
USOC
